Creative Life Midwife

Inspiring Artistic Rebirth

When You Fall Short, Do This Instead of Giving Up

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Instead of writing this on the evening of January 4, I am writing it on the morning of January 5. This is problematic because part of the reasoning behind writing these every day is to set me up for strong evening practices of mindful creativity.

Who decides what is a problem?

This morning when I wrote up to do my daily writing, I discovered a solution which I will put into place today, this evening, so I will follow through successfully.

Why am I telling you this?

I am telling you this because it is important for us to be in the habit of authentically and transparently speaking up and saying what is true and then letting go of our own concept of “failing” or “getting it wrong” whatever “it” may be.

Maybe “getting it wrong” is an important part of your process.

What sometimes happens is we don’t do what we said we wanted to do and we do and say nothing. We pretend none of it happened. Then that day nothing changes and nothing changes on the third day and then it is as if the desire never existed.

My night time spiritual practices are much better than they once were but they are far from perfectly executed. It takes practice and time for “perfect execution”. In fact, perfect execution is far from the point.

The point is to show up as best as you can and move forward, with love.

Three Good Things:

So now, on the morning after, I will happily share with you about yesterday.

  • I drove Samuel to work this morning, nice and early. He is loving the day shift and I am loving what it opens up for me. Ta-Da Tuesday is about to be re-invigorated!
  • I bought some adorable new flannel sheets. I love sliding into clean sheets – it is one of those simple pleasures that help me feel loved – probably because I loved the ritual of being tucked tightly into bed with stuffed animals when I was a little girl.
  • I doodled and drew in my art journal. I have been considering using art journaling for #The100DayProject but hadn’t completely decided. I am feeling like art journals are calling me back because #1) I enjoy them and #2) They are a different way of flexing my intuition which I haven’t used lately.

Art journaling will continue to be a blessing as will soft sheets & collaboration!

What are three good things in your life today so far?

Write them in the comments below or journal them, in any form.

Julie Jordan Scott is the Creator of the One Small Shift Course which helps people practice consistency and completion daily in order to experience a more incredible life experience. She came to this conclusion after almost dying and coming back to true healing by writing 377 consecutive haiku… and a lot more along her way to building that streak! To find out more about this program, visit this link, here.

She has been a Life Purpose and Creativity Coach since 1999. She has taught workshops in college classrooms, hospitals, teleclasses and webinars with participants across the world.

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In Doubt of Your Ability to Focus Purposefully?

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Like many, I have had to get used to having my entire family underfoot during this pandemic. It used to be I would have complete days to myself to work on my business and create courses, content and sometimes even write for pure pleasure.

These days, I have gotten grumpier and less fun to be around.

Today, I was ready to give up until I decided to use one of my own writing prompts to figure out how to stay focused and purposeful. 

You can do the same thing.

How can you be more focused, even when circumstances are less than optimal?

Here’s what happened for me: I looked back toward a writing prompt I wrote last week for my coaching clients. I knew it would work!

It started with a quote from poet Muriel Rukeyser that went like this.

“In time of crisis, we summon up our strength. Then, if we are lucky, we are able to call every resource, every forgotten image that can leap to our quickening, every memory that can make us know our power. And this luck is more than it seems to be: it depends on the long preparation of the self to be used.”

From that quote came this prompt:

An autumn scene is the background for a writing prompt directing purpose and focus to summon the creative muses.

Here’s what I wrote in 5 minutes:

I remember as early as middle school when I sat in the back of the room typing away at a typewriter, banging on and on about my passion for music. There I was on a manual typewriter with the clanging return bell and my wild push back with my left hand – music, music, music.

I remember earlier, actually, in elementary school, we had a box for our student newspaper. One day I sat and wrote poem after poem after poem about my classmates. I would write one and submit, write another one and submit, write another and submit.

It was exhilarating.

Back then noise didn’t bother me. In fact as an adult I would spend Sunday mornings in sports bars, writing, while my children were at church. I loved church but I loved writing freely, even in loud bars, more.

So why is it right now I can’t seem to get writing done when it is too noisy in my house, which is where we all are given this pandemic?

It may be because here in the house I am responsible. If something happens, I am the one who feels compelled to jump up and “make everything better.”

I am the “go to for instant solutions.” I am the guide, the champion, the always willing to wake up out of a solid rest in case of a crisis because for Mommies there really isn’t much of a rest.

5 minutes of writing yields results

From there came possible mindset solutions that invited me to take different actions in the future:

Solution? 

Give myself a break for continuing to do my work in the world. Trust everyone here can take care of themselves in case of a crisis, big or small.

In fact, each person in this house will be a better human if I sit back, do my work, and be more grounded in my own mission than constantly worrying about theirs. Figure out the noise canceling headset.

I am now free to choose to have a strong, focused week because our audiences are out there, wondering where to find their next inspiration.

After all, during this time, what do we know, most of all?

  1. We have the power to look within and find solutions there, even with limitations other people have chosen on our behalf.
  2. We are strong and powerful in all circumstances.
  3. We can do this, whatever this particular “hard thing” may be!

Let’s have a productive, focused week. If necessary, return to this rescue writing prompt. Heal those negative, naysaying energies.

Find a supportive creative writing community in our private facebook group

How would your writing productivity change if you received varied, niche driven writing prompts daily – also fiction, poetry, entrepreneur, copy writing and video prompts are offered, join the Private Word-Love Writing Community on Facebook by clicking here.

Julie JordanScott lives in Bakersfield, California in a house too small for quarantine life. She leads discussions on Zoom and is polishing her most recent memoir and some poetry for soon-to-be publication. If you would like her to speak to your group over ZOOM until travel is available again, she would be happy to talk to you about that OR maybe you are looking for a slightly quirky, very open hearted, compassionate and tender Creative Life Coach. She would love to speak with you soon.

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How to Make Your Choices More Conscious

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Confession: I get tired of hearing myself say (aloud or via text message or in an email or in a facebook group saying something like this:

“My computer connection is so slow today, I can’t get it done.”

“I’m just not feeling it.”

“This other person’s desires and needs are more important than mine, so… sorry self for not doing what I had listed as my goals, my intentions, my heart calls.”

“I have to give my complete focus to this television show so I can’t….”

Long ago I wrote an article asking myself and other’s to admit “can’t” is actually a choice.

More specifically when we deconstruct “can’t” into “choosing at this moment not to” a shift will begin to happen.

Instead of blaming the internet – and yes, there are days when disconnection gets in the way but these are also days to do different important tasks AND there are always ways to get internet elsewhere. I have been known to hang out at a local coffee shop specifically for this purpose. For a writer who doesn’t thrive on being alone constantly, knowing I can pick up and move my computer to a different location sometimes breaks through I can’ts.

The knee–jerk “I’m just not feeling it,” may mean it is in your best interest to choose to take a walk (stretch, do  yoga pose, call a friend for ten minutes, take a 15 minute tea break) and come back to it when you will magically be feeling it. Tip for this one: set a timer and don’t allow your “getting your creative-groove back” turn into an entire day retreat. Remember, you are choosing at this MOMENT not to, you are opting out of self-sabotage as a lifestyle.

“This other person’s desires and needs are more important than mine, so…” and anyone who has known me for longer than a day or so will recognize this as my most frequent self-saboteur “look at me the heroic martyr on behalf of those I love!” technique. There are times when other people’s needs WILL draw you away – remember to make this into a CHOICE not an unconscious, self-destructive habit.

As for the television or any other activity where you are a passive watcher, you may be able to fulfill other hopes, wishes and ambitions simultaneously. This is what motivated me to finally, after years of wanting to learn crochet I am choosing to learn to crochet. Sometimes if watching something IS significant, I take notes. As a writer, I may learn a lot from watching advertising, television shows and the evening news.

Then there times when watching television or videos or movies are an important escape. Those are definitely a conscious choice and important – it is when it becomes a habit that hurts your life one needs to be concerned.

The simple distinction: “I choose at this moment to….” And “I choose at this moment not to” is freeing and will help you to stay aligned with your greater purpose, your goals, your vision – and will help others to do the same because you are happily living the example.

I missed blogging yesterday. I chose other things. I’m grateful today I chose to be with you all, again.

What are you choosing today?

How will recognizing each activity is a choice – and becoming more conscious of this – change your day-to-day activities?

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Instagram: How to Have Fun & Get Results at the Same Time

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a group of women talking about how they are having more fun with their instagram accounts right now.

Are you ready to have more fun with Instagram?

Are you prepared to stop worrying about “getting it right” and instead, just enjoy yourself while using this dynamic platform people are buzzing about but not seeming to have a very good time with it?

We’re going to shift from drudgery into fun. Let’s turn our time in instagram back into a creative adventure now!

Instagram is everywhere: with more than one billion users and all the excitement surrounding this social media platform it feels obvious we all ought to be having a great time with it! Right?

Here’s what I noticed.

I have read a lot of articles and watched a lot of videos about Instagram: It is shocking! In all the tips and tricks and strategies I have yet to find one that focuses on having gun with this dynamic, engaging and dare I say it, FUN social media platform!

Lots of experts and strategists will go on and on about finding your perfect customers (or avatar or whatever they call it) pain point and address it. How about raising our friend’s fun quotient? How about making someone we like feel better? How about having fun, a blast, enjoying yourself while you are on a social media platform?

That’s what I want to do with something that is social.

Personally, when I am being social I don’t want pain. I don’t want fix-its. I want to feel better – especially as I am writing this and have been through two earthquakes in two days.

Let’s focus on having FUN the next time you are on Instagram or if you are not on Instagram yet, this will help you approach the platform from a much more engaging, enriching, enlivening perspective.

Step One:

Answer these questions.

  1. If you had a Saturday with nothing planned and your budget was slightly over your usual budget how would you spend your day?
  2. What is the best gift you have received in the last year?
  3. What made you laugh the most in the last week (or month or season)

Step Two:

In light of your responses, how would you represent each one visually?

Go to Unsplash.com and search for images that match the representation.

Save three of the images you find and use those as your next three Instagram posts.

Step Three: To write the captions, focus again on fun, great gifts and laughter.

Write a caption of three sentences or less using the same formula we just used. Ask the question I asked you. Then describe your response and photo. Finally, write a response of gratitude and “looking forward” like “Thanks so much for stopping to look at my Instagram. I can’t wait to see (What your Saturday looks like, What your best gift was, What made you laugh).

It is easy, it is fun and there is no pain involved at all. Consider it a friend and laughter scavenger hunt adventure!

Before you go, when you make your comment please include your Instagram Handle! I would love to follow you – and enjoy getting to know you better there, too.

You may find me on Instagram here. If you have any questions, drop them in the comment box . I would be grateful to bring more light to you today!

Paradise in Las Vegas in nature

Julie JordanScott, the Creative Life Midwife, is a writer, a poet performer, a Creativity Coach, A Social Media Whiz and a Mother of three. One of her greatest joys include loving people into their greatness they just aren’t quite able to realize yet. She spent a year working as a leader of an Instagram Group and is now leveraging that experience to create a learning workshop/playshop experience about instagram based on having fun called Summer Lovin’ with Instagram. Click this link to find out more. To set up a complimentary exploratory session, please visit here. Be sure to follow her on Social Media platforms so you may participate in one of her upcoming events. You won’t want to miss a thing – your future self will thank you!

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Now Begin: Your Journey Back to Where You Were Always Meant to Be

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We’re being called to refresh our lives: to begin again, to realize and become who we were meant to become since even before we were born.

Our life coaching and personal growth series, “Now Begin, Again” will help you as you discover how to open, wake up, stop the negative self-talk and destructive habits and  replace them with all that is good, right, sacred and true. .

For the next few weeks I’ll be livestreaming the poem, “Now Begin” – sharing it’s transformative power with you. Along the way we will scoop up writing prompts, some stories and a lot of fresh new insights so that you may lead a better life.

I’ll be scattering the goodness on Facebook Live, Periscope and IGLive before I meander over to YouTube with it.

And Now, the Poem and the Introduction as shared on Instagram TV and Twitter:

The Poem that Started the Series: Written in 1999.

Take away the degrees, titles and accomplishments –


What is discovered at your core?\


What is your unique, special spark?


Buried deep, neglected, that you’ve chosen to ignore?

Seeking to please whomever.

Drowning out the pure longings of your heart

Struggling, freezing, suffocating –

Until finally, you choose to start. 

Whispers from the spirit.

Soul’s song from deep within.

After dancing, stranger among strangers –

Claim it. Your life. Now Begin – 

Take the poem more deeply with these prompts focused on the first line. Throughout the series more prompts will be offered for you to explore more deeply and begin again, better and better and better.

Writing prompts for a efreshed beginning from Julie JordanScott. Gain personal discovery while enjoying poetry from the Creative Life Midwife.

Julie JordanScott, the Creative Life Midwife, is a writer, a poet performer, a Creativity Coach, and a Mother of three. One of her
greatest joys include loving people into their greatness they just aren’t quite able to realize yet. To set up a complimentary exploratory session, please visit here.

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5 Questions to Determine “Your People” (Some People Call this “Your Target Market”)

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“Surround yourself with similarly-visioned people and others that seem to afford opportunities. It takes discipline to network regularly and routinely to develop these relationships while being sincere about how the relationship will be mutually beneficial. But, don’t be scared to explain how you can be valuable and a resource to the person. I always ask how I can be a resource to the person. Inevitably, I come across friendships, investment opportunities, and offered positions.”

–Steve Iskander, chief growth officer at DriverReach, a digital, mobile-first applicant tracking system that helps recruiters manage the CDL driver application process, where he grew revenue at the company by 40 percent each month in 2018

In our one page marketing plan, one of our first tasks is to determine or choose or create a profile to define and imagine our ideal client, customer or reader. As creatives, we will purposefully use processes that are engaging to our imagination and a combination of linear, language, images and playful experimentation.

To do so, we may begin with 5 simple questions and create, craft and move from there.

Who are my people?

Let’s consider this: where do my people “hang out” both in their local communities and online. Ask both what keeps them awake at night and what delights them in a way that stirs their hearts into action? What do my people actively request and seek “more of that please” their lives?

Maybe you’re like me and the whole notion of creating an ideal-client avatar feels heavy, start with the best version of yourself.

Where do I love to hang out?

What keeps me awake at night?

What delights me in a way that stirs my heart into action?

What do I actively seek and say “more of that, please” in my life?

We’ll start with 5 minutes of free flow brain dump writing in response to these questions.

Simply pick one and write from it.

Another way to jump-start your writing is to re-read the quote this blog post started with and then begin to write – for just five minutes.

Once you’ve completed that, we will go on to the “what’s next.”

“Surround yourself with similarly-visioned people and others that seem to afford opportunities. It takes discipline to network regularly and routinely to develop these relationships while being sincere about how the relationship will be mutually beneficial. But, don’t be scared to explain how you can be valuable and a resource to the person. I always ask how I can be a resource to the person. Inevitably, I come across friendships, investment opportunities, and offered positions.”

Your next question to open yourself to considering is how does your product or service meet the needs of your people?

How does your vision for your business intersect with what your ideal client, customer or reader come together or intersect in a mutually beneficial way? This may take several creative sessions. 

The point is to open your heart and your mind and allow your creative thoughts to flow.

Stand by to see how this is morphed into a marketing message and marketing story, to be used and told repeatedly.

Julie Jordan Scott (the one who wrote this blog post) says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.


The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation.  Click here to complete the request form now.  

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How to Use “The Monster” Storytelling Archetype to Market Your Product or Service

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“The Monster” archetype is summarized as those times when “bad” or uncontrollable energy or happenstance appears which you (or in marketing, your client or customer or character in your ad campaign) eventually rise above, victoriously.


This is an archetype easily used by healing artists, storytellers – anyone who provides a product or service that makes someone feel better about some experience or circumstance.


In these cases I consider my cancer journey, my client’s experience of grief, perhaps the movie “Jaws” or I think about Julie Andrews losing her ability to sing.


I wrote for two consecutive 5 minute brain dumps today writing to the prompt of “monsters” which became “These are the topics I have never wanted to talk about.”


What you see next is simply stream of consciousness. No editing or foresight. In using this approach, I was able to tune into my own process AND glean insights my clients/customers/students may relate to as well.

Follow along with me now as I wrote to this prompt:


It hurts too much to open the door, which is why we keep the door shut and refuse to open it.


It is why the word “cancer” is whispered and we turn our heads from the mirror when we see our scars or an obstruction that blocks us from seeing what we would rather see. Even with that, we can’t stop watching the tragedy – the airplanes flying into the twin towers – is on replay in our mind’s eye, the most horrific images from wartime (I am seeing a few in my mind as I write) the heart stopping stories I look forward to watching each week on Law and Order, SVU.


Yesterday I spoke on the phone to a personification of “The Monsters” in my life. A person whose presence in my life initiated an episode of abandonment in my life I rarely address.


It was interesting because for the first time since that episode, I wasn’t overly troubled by the conversation. I still haven’t come to a conclusion about where I will take the conversation or what I will do with it, but it seems that particular chapter has lost some of its power as distance and time often does.


(It actually stirs me to think of lines of poetry in my head, oddly or not.)
The monster archetype and rising above it is a story of healing, a story of proclaiming victory – a definitive overcoming of the monster, not the surprise “this isn’t really over” almost to the ending scenario but the true ending.


I might have proclaimed victory from melanoma, but the scar on my face troubled me a lot in the year afterwards so much so, I had a second surgery to make it not so pronounced.


My face still hurts in very cool temperatures and I notice that as I age, it takes on different nuances.


I suppose overcoming that monster is more like making peace with its presence on my face. I actually think my scar is cool much of the time.
People look at it in a sort of awe when they notice it is shaped like a heart. Other times they make up stories that I was attacked by a knife wielding… lover of love to leave a heart shape? I don’t know what they think when they think that but when I say it came thanks to melanoma people look relieved that I wasn’t attacked by a fellow human, instead I was attacked by a disease.


I stop typing momentarily. I think about the real monsters in my life, the ones that stay in the closet and remain untalkaboutable: the fear of being abandoned and alone. (My stress cough showed up as I typed that.)
The fear of my children having unsurmountable problems.
The fear of being disliked by people I treasure the most.


Some of these fears have already been realized and I have survived.


I am literally laughing and coughing, coughing and laughing because as I continue writing and continue to “speak my truth” through writing it on the page in spite of the coughing that attempts to choke me into silence, I am beating the monster one slug at a time.


#End Writing –


And to layer this over my Core Message: Express Yourself Freely, On Purpose to Leave the World Better than How You Found It….

The fact I wrote and laughed as I coughed and my stress cough has been a huge barrier for expression… I believe I am onto a victory of one of my biggest battles.


THAT FEELS PRICELESS!


Stand by to see how this is morphed into a marketing message and marketing story, to be used and told repeatedly.

Julie Jordan Scott (the one who wrote this blog post) says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.

The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation.  Click here to complete the request form now.  

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Story Archetypes + One Page Marketing Plan = Fun & Successful Creative Business

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Now comes a really fun part – combining storytelling archetypes with our marketing plan. The very first step is to determine how  to approach Story Telling Archetypes from a marketing perspective:

  1. Think about the problem your business solves for your people (tribe, community, neighborhood, end user, students, ideal clients, perfect reader, etc.)
  2. Consider which of these stories sounds closest to your people who are attracted to use your product or service and show up without you expending any effort beyond doing what you do naturally because you love it.
We will use story archetypes in combination with our One Page Marketing Plan for Creative Businesses to Bring Your Business Success to life.

The 9 Story Archetypes we will focus upon are:

  1. Overcoming the Monster – “Bad” uncontrollable energy or happenstance which you rise above. This is an archetype easily used by healing artists, “Jaws”. I think about my cancer journey.
  2. Rags to Riches –” Woo hoo I made it big and made a lot of money!” Prosperity Coaches, Job Coaches, Artists who had a big show and got lots of bookings…
  3. The Quest – Long, arduous twisty turning road to success. I can related to this one in my personal life. Lifetime movies with multiple “issues” to overcome.
  4. Voyage and Return – Alice in Wonderland is a classical fiction journey. For you and your ideal client it may be a metaphorical or daily journey.
  5. Comedy – Look to Shakespeare (tough to do it well, though not impossible) Come to think of it, my ridiculous Korn Music Video story could be a comedy on a “Just do it” theme.
  6. Tragedy – Easily emotional tug and be careful not to overdue (Ask yourself, Does this fit a quest instead?)
  7. Rebirth – Coming back from a space of death, coma, etc. Rising above challenge or not great experience
  8. Mystery – the Unknown/discovering. Many spiritual stories fit in this category.
  9. Rebellion Against “The One” ß big business, the boss, the government, authority: great for entrepreneurs who leave corporate America.

Julie Jordan Scott says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.

The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation.  Click here to complete the request form now.  

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Let’s Start: One Page Marketing Plan for Creatives

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Yes: we will be creating a one page marketing plan made up of 9  blocks. Each block will contain information about a specific aspect of marketing.

The image  that resonates for me is  “Quilt Squares” because I love storytelling quilts and yes,  both quilting and storytelling are feminine art forms.  Marketing for Creatives seems like a perfect fit with this as the framework.

This distinctive one page marketing plan will be called something like “Marketing Story Quilt “ because that feels so much better than “One Page Marketing Plan” which may be the eventual subtitle.

This is how the creative process works for me and perhaps for you, too.

We creatives don’t often go down a straight linear path with our business building and marketing. This is why it is so much easier for us to sit down with a piece of watercolor paper folded into nine rectangles then it is to copy a print out with 9 blocks of straight lines all in a row.


We would rather  paint or write on water color paper or  doodle on and perhaps eventually collage on and who knows what else we do before we come to some semblance of “oh, yeah – these ideas and this combination feels right”.

We don’t just make a list and call it done,  we feel better when we  make our marketing plan as unique as we are, like a big party or ritual or celebration.

Now that we recognize a marketing plan/storytelling quilt is a dynamic work-in-progress, stay with me as I tell you the 9 themes are will be sharing during the next two weeks, intermittently with the other content of this 31 Days of Marketing Success for Creatives:

  1. Who are your people? (Target Market, Ideal Client, Reader, Tribe, Community

2.   Core Marketing Message & Ongoing Marketing Conversations

3.  What Methods Will I Use to Convey My Messages & Have Conversations?

4.  How will I document my messages, conversations and key connections?

5. What will I do to further our relationship?

6.  Methods for the exchange be made from “friendly” to “trusted customer/client”

7. What are my people’s most desired experience & how shall I deliver this?

8.   Collaborative Partnership and Ongoing Relationship Development

9. Perfecting the “Who Do You Know Who?” Throughout the Process

If you missed our other blog posts, here is a listing for you. Before you leave, please take a moment to follow me on social media (links are above) and take advantage of the free resources I’m offering as we go along on this particular adventure.

Day 1: Have Fun While Marketing? 

Day 2: The Seeds of Your Marketing Success

Day 3: One Step at a Time

Day 4: The Most Important Question

Day 5: Beginner’s Mind

Day 8: Storytelling and Marketing 

Julie Jordan Scott says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.

The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation.  Click here to complete the request form now.  

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Have a Blast with Marketing Using Business Storytelling

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Day 8 – For the next phase – throughout this week – we are going to focus on two parallel pieces of Marketing Your Creative Business (and having a great time doing it.)

How does a single sheet, one page marketing plan AND a simple format for telling your business/product story sound to you?

  • I get excited at the thoght! 

Some of may feel uncomfortable when you hear me say “writing and visual storytelling” and others of you will feel a sense of anticipation because it sounds so cool!

Here is what I am going to do for you –  for all of us. We are going to start with a big picture and then every day, deconstruct it and rebuild it alongside you.

Please trust me with this – because I believe so strongly in making this fun!

This is a simple, succinct, easy to master form of business storytelling. 

I  even created a simple worksheet for you to use as you create your simplest story. When you finish reading and watching the video, there is a link to download the free worksheet. 

At first it may not look like a marketing strategy and if you bear with me for these next few moments and simultaneously open your mind I guarantee you will get it.

In its original form (though it was in Latin when Julius Caesar made it famous: I came. I saw. I conquered.

 “Veni. Vidi. Vici.”

For a realtor, her simple story might be: “I list. I show. I sell.”

For a crochet artist: “I choose the funkiest yarn. I crochet with great love. After purchasing (and becoming a collector) will now have a smile every time you enter your (bedroom, den, office).”

For a writer: “I plan. I write. I complete with great joy!” (and for the end user or reader: “I open the book, I complete with great joy, my life is changed positively forever!”

For a hairstylist: “I mix and weave vibrant color combinations. You experience relaxing self-care. You leave my salon gorgeous and ready to celebrate yourself.”

See how simple this is?

Instantly you have a marketing story you may tell over and over and over with a variety of different sequences.

The template is the same.

In the beginning. There was then intentional action. Incredible results (emotional, feeling, measurable, experiential) follow naturally and with ease.

“Veni. Vidi. Vici.”

Keep your eye open for this in advertising, in movies, in sitcoms and videos, and in greeting cards.

Before. During Action/Process. Results!

Now: Sign up to receive your easy worksheet. You too will be telling your story and marketing your creative business with glee when you do!

Tomorrow we will introduce the One Page Marketing Plan – and will continue with storytelling practice on alternating days.

Julie JordanScott is a CreativeLife Coach and multi-creative known for her high energy, inspirational and simple to apply methods for writers and artists to bring more success into their small businesses and creative projects. To request your free transformational creative life coaching session, please make your request here now.

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