Creative Life Midwife

Inspiring Artistic Rebirth

5 Questions to Determine “Your People” (Some People Call this “Your Target Market”)

by

“Surround yourself with similarly-visioned people and others that seem to afford opportunities. It takes discipline to network regularly and routinely to develop these relationships while being sincere about how the relationship will be mutually beneficial. But, don’t be scared to explain how you can be valuable and a resource to the person. I always ask how I can be a resource to the person. Inevitably, I come across friendships, investment opportunities, and offered positions.”

–Steve Iskander, chief growth officer at DriverReach, a digital, mobile-first applicant tracking system that helps recruiters manage the CDL driver application process, where he grew revenue at the company by 40 percent each month in 2018

In our one page marketing plan, one of our first tasks is to determine or choose or create a profile to define and imagine our ideal client, customer or reader. As creatives, we will purposefully use processes that are engaging to our imagination and a combination of linear, language, images and playful experimentation.

To do so, we may begin with 5 simple questions and create, craft and move from there.

Who are my people?

Let’s consider this: where do my people “hang out” both in their local communities and online. Ask both what keeps them awake at night and what delights them in a way that stirs their hearts into action? What do my people actively request and seek “more of that please” their lives?

Maybe you’re like me and the whole notion of creating an ideal-client avatar feels heavy, start with the best version of yourself.

Where do I love to hang out?

What keeps me awake at night?

What delights me in a way that stirs my heart into action?

What do I actively seek and say “more of that, please” in my life?

We’ll start with 5 minutes of free flow brain dump writing in response to these questions.

Simply pick one and write from it.

Another way to jump-start your writing is to re-read the quote this blog post started with and then begin to write – for just five minutes.

Once you’ve completed that, we will go on to the “what’s next.”

“Surround yourself with similarly-visioned people and others that seem to afford opportunities. It takes discipline to network regularly and routinely to develop these relationships while being sincere about how the relationship will be mutually beneficial. But, don’t be scared to explain how you can be valuable and a resource to the person. I always ask how I can be a resource to the person. Inevitably, I come across friendships, investment opportunities, and offered positions.”

Your next question to open yourself to considering is how does your product or service meet the needs of your people?

How does your vision for your business intersect with what your ideal client, customer or reader come together or intersect in a mutually beneficial way? This may take several creative sessions. 

The point is to open your heart and your mind and allow your creative thoughts to flow.

Stand by to see how this is morphed into a marketing message and marketing story, to be used and told repeatedly.

Julie Jordan Scott (the one who wrote this blog post) says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.


The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation.  Click here to complete the request form now.  

Facebooktwitterpinterest

How to Use “The Monster” Storytelling Archetype to Market Your Product or Service

by

“The Monster” archetype is summarized as those times when “bad” or uncontrollable energy or happenstance appears which you (or in marketing, your client or customer or character in your ad campaign) eventually rise above, victoriously.


This is an archetype easily used by healing artists, storytellers – anyone who provides a product or service that makes someone feel better about some experience or circumstance.


In these cases I consider my cancer journey, my client’s experience of grief, perhaps the movie “Jaws” or I think about Julie Andrews losing her ability to sing.


I wrote for two consecutive 5 minute brain dumps today writing to the prompt of “monsters” which became “These are the topics I have never wanted to talk about.”


What you see next is simply stream of consciousness. No editing or foresight. In using this approach, I was able to tune into my own process AND glean insights my clients/customers/students may relate to as well.

Follow along with me now as I wrote to this prompt:


It hurts too much to open the door, which is why we keep the door shut and refuse to open it.


It is why the word “cancer” is whispered and we turn our heads from the mirror when we see our scars or an obstruction that blocks us from seeing what we would rather see. Even with that, we can’t stop watching the tragedy – the airplanes flying into the twin towers – is on replay in our mind’s eye, the most horrific images from wartime (I am seeing a few in my mind as I write) the heart stopping stories I look forward to watching each week on Law and Order, SVU.


Yesterday I spoke on the phone to a personification of “The Monsters” in my life. A person whose presence in my life initiated an episode of abandonment in my life I rarely address.


It was interesting because for the first time since that episode, I wasn’t overly troubled by the conversation. I still haven’t come to a conclusion about where I will take the conversation or what I will do with it, but it seems that particular chapter has lost some of its power as distance and time often does.


(It actually stirs me to think of lines of poetry in my head, oddly or not.)
The monster archetype and rising above it is a story of healing, a story of proclaiming victory – a definitive overcoming of the monster, not the surprise “this isn’t really over” almost to the ending scenario but the true ending.


I might have proclaimed victory from melanoma, but the scar on my face troubled me a lot in the year afterwards so much so, I had a second surgery to make it not so pronounced.


My face still hurts in very cool temperatures and I notice that as I age, it takes on different nuances.


I suppose overcoming that monster is more like making peace with its presence on my face. I actually think my scar is cool much of the time.
People look at it in a sort of awe when they notice it is shaped like a heart. Other times they make up stories that I was attacked by a knife wielding… lover of love to leave a heart shape? I don’t know what they think when they think that but when I say it came thanks to melanoma people look relieved that I wasn’t attacked by a fellow human, instead I was attacked by a disease.


I stop typing momentarily. I think about the real monsters in my life, the ones that stay in the closet and remain untalkaboutable: the fear of being abandoned and alone. (My stress cough showed up as I typed that.)
The fear of my children having unsurmountable problems.
The fear of being disliked by people I treasure the most.


Some of these fears have already been realized and I have survived.


I am literally laughing and coughing, coughing and laughing because as I continue writing and continue to “speak my truth” through writing it on the page in spite of the coughing that attempts to choke me into silence, I am beating the monster one slug at a time.


#End Writing –


And to layer this over my Core Message: Express Yourself Freely, On Purpose to Leave the World Better than How You Found It….

The fact I wrote and laughed as I coughed and my stress cough has been a huge barrier for expression… I believe I am onto a victory of one of my biggest battles.


THAT FEELS PRICELESS!


Stand by to see how this is morphed into a marketing message and marketing story, to be used and told repeatedly.

Julie Jordan Scott (the one who wrote this blog post) says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.

The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation.  Click here to complete the request form now.  

Facebooktwitterpinterest

7 Simple Steps to Set Yourself Up For Journaling & Writing Success

by

Writing success is so much simpler than people believe AND that doesn’t necessarily make it easy.

Simplicity definitely does make it do-able.

The first simple step to take is to set yourself up to write.

This is as simple as preparing a place to write. Just like we set the table before we eat a meal or set up a shot before we make a video or take a photo, we may also set up for writing.One of the suggestions I make to those who are almost always “going to write today” and then don’t is to literally put out all the writing tools they need, take some other unrelated action, and then plop down in the chair and write.

How it looks in seven easy steps goes like this:

  1. Place your notebook (or journal or writing paper), your pen or pencil (or tablet or phone).
  2. Set a water bottle beside your writing tools.
  3. If you like to write with music, preset the music you like.
  4. Whatever it is you prefer to have for your writing experience, literally put it all in one spot.
  5. Write a prompt across the top of the page or document. (There are many right on this page. Pull one down and use it, choose several to give you variety if that helps you get your energy flowing.
  6.  You might write a question such as “What is the best focus on my social media this week?” or “What are some sample headlines I might use for blog posts this week?” or “How may I be a heroine for my clients, customers and readers this week?”
  7.  Then do the opposite of writing: take 15 minutes (or your preferred allotment of time) to cook, to walk, to do a yoga sequence, a photo taking session, a drive, a shower – whatever it is that you enjoy doing to clear your mind and get into your body, to become more alert and then without any hesitation, sit in the chair and write.

You may want to light a candle or speak your intention aloud. I like to have my essential oils diffusing, so that’s an example of an extra item I use.

It is that simple.

You may follow along this week as we continue to learn tips, hacks and share stories on my livestreams (Periscope, Facebook Live, Instagram Live) this week as well as on IG-TV, Instastories, and YouTube. If you feel compelled to create content from what we’re sharing here, please tag me so I may support you and share what you’re up to with others.

Let’s have a more successful writing week than we ever imagined.

What’s the first writing project you will set free this week?

Our 5for5BrainDump 5 Day Writing Adventure is coming up next week – it is free for you to make your journaling and writing better at any time! To join us live, please take a moment to register here – and in thanks, you may download our free Strategic Journaling Guide for your future success with writing and with life, overall as well. 

Facebooktwitterpinterest

Art Journaling Plus Writing Follow Up = Insights Galore

by

Sometimes art journaling and art making lead to surprising word combinations I enjoy taking more deeply with journaling of the more conventional kind: free flow writing.

Look what happened here:

The phrase “compassionate punishment” has continued to sit with me. If we were sentient beings in the same room, compassionate punishment would be sitting in a fashionable knock-off of a mid-century modern arm chair and I would be here, in my writing corner recliner wondering how long it will take me to feel better this morning after a difficult night.

When I feel like this, I hear voices of the past, like these:

Blond woman at Moms Group at church or was it, perhaps Bible Study, “Sometimes you just have to get on with it,” when I spoke about depression and loneliness.

I translated that into “Don’t talk about your feelings here at church. People won’t like you. Stay away.” My compassionate self-punishment was to not engage vulnerably with that particular woman again. I found others people to interact with and chose to stay away from that with her even though I would be happy to see her again.

Speaking of staying away, I… lost whatever image I meant to portray here.

I lean back in my recliner and decide which portion of this brief writing to leave unspoken.

“Earth is forgiveness school” Anne Lamott’s words and memory continues to haunt me.

I typed those words and a sweet bird sits on the brand of the tree that lives in my yard. Hop up, hop down.

“Earth is forgiveness school.” The bird, a vision of grace, reminded me of the love surrounding me, always.

Most recently, someone who was once my friend said to me not once, not twice, “Are you happy now, Julie?” in another moment of time that is scorched into my head. It literally took me about an hour to figure out what she was talking about, but I knew immediately the intent was for me to feel ashamed.

This morning I spoke with a friend who described me as grouchy. “I am allowed to feel what I feel,” I told him. “plus I wouldn’t call authentic feelings grouchy.”

Thankfully investing an hour or so in constructive conversation was exactly the medicine I needed to feel better. I can see the sentient-being-compassionate-punishment armchair has fallen asleep for now.

All’s well.

= = = =

The next #5for5BrainDump session: always free with miraculous creative breakthroughs, has been scheduled! August 21 – August 25 we will be creating/journaling/writing along the themes of Starting Fresh: Your Creative Rebirth. To receive emails about the free session details as well as a weekly tips-and-tricks note from Julie, please sign up (yes, always free) here. 

 

 

 Facebooktwitterpinterest

Strategic Journaling: How to Help Yourself to Find the “Right” Words When They Go Into Hiding

by

There are times when I can’t access the exact right words to say what my heart is calling me to say. This is embarassing to admit as a writer, but I am nothing if not authentic.

Sometimes it is a feeling I’m attempting to describe, sometimes it is a concept just on the edge of language – but not quite inside the language sphere and the longer and more I try to smooosh the concept or feeling into language, the more it moves away.

Rather than get frustrated I have found a few strategies to “free” the words that are stuck inside me and then return to the writing process reinvigorated.

1. Create something that isn’t connected to language: borrow your child’s crayons and fill a sheet of lined paper with circles, then color them in. As you are drawing, focus on the experience. When you are complete with it, return to your writing with the prompt, “What I mean to say is…”

2. Go for a five to ten minute walk. As a bonus, speak affirmations and positive mantras of your choosing as you walk.  Return immediately to your writing and use the prompt. “I know what I have to say is valuable. People will be thankful to know…..

3. Garden, cook, fold laundry or do other mundane chores. While doing the chores, start a very carefree inner conversation in your mind about the topic you are writing about today. Make associations to the folding, the stirring, the digging with your topic at hand. As new thoughts begin to pour in, say thank you aloud or silently. Return to the page with the words, “What I discovered is….

Here is a very short video for you about writing affirmations – similar to the walking affirmations – that may help your words flow as well.

Pick one to start with and remember these very simple and easy techniques to keep your words flowing.

?? .If you have further questions about staying in the writing flow, consider a complimentary transformational coaching conversation now. Request a session by clicking here now.

Julie Jordan Scott inspires people to experience artistic rebirth via her programs, playshops, books, performances and simply being herself out in the world.  She is a writer, creative life coach, speaker, performance poet, Mommy-extraordinaire and mixed media whose Writing Camps and Writing Playgrounds permanently transform people’s creative lives.

Her life changing, free #5for5BrainDump programs are available to you this Summer by visiting this link.

To contact Julie to schedule a Writing or Creative Life Coaching Session, call or text her at 661.444.2735.

Be sure to check out  her social media channels in the links above, especially if you find the idea of a Word-Love Party bus particularly enticing.Facebooktwitterpinterest

Create Your Own Retreat: Whether You Have an Hour, a Weekend or 5 Minutes a Day!

by

What prevents you from experiencing the positive experiences of a sacred or creative retreat?

What I hear most often is “I don’t have the time” or “I can’t afford to go…”

Can you imagine another option?

Watch this short video for ideas to use right now.

Next week we’re creating a Virtual Retreat with #5for5BrainDump. This is your perfect chance to try out what you’ve seen on the video!

Facebooktwitterpinterest

Out in the Great Beyond Woo Woo: Having Fun with Factual because who pushes applecarts anymore, anyway?

by

What does it mean to be “woo woo”?

I learned today from google that “woo woo” is a cocktail that sounds pretty darned yummy and what I was looking for was a classification of people or the way some people experience… again caught in a web of words.

It is almost a pejorative when someone says “woo woo”. When I say it,  I am often describing myself, the mystical me – the one who believes in a sort of alternate way at times that people who are more linear or scientific or stodgy might not understand. They might say I am cooky or nuts or… out there.

See, words can be tricky.

This is how it relates back to the Untalkaboutables.

I remember before Samuel was diagnosed with autism. I didn’t want to talk about his autism in certain circles because I could hear them say things like “don’t use labels” even in a movie I loved recently they kept saying “quirky” instead of autism. A women behind me said “He has autism.”

When we dance around or use metaphor or refuse to face what is so – we cloak that topic in being wrong and our mind hears “wrong” and this can be, at least, frustrating to those of us who thrive on accuracy and damaging to those of us whom “people pleasing” flows through our veins whispering “don’t do it wrong, don’t upset the apple cart”.

Who even pushes an apple cart anymore? Who even uses an apple cart anymore?

Practice in talking:

1. Practice being as factual in your conversation as possible.

2. If you are uncomfortable with just starting being factual, add a preface in your conversation – something like “I am attempting to be as succinct and close to the facts as possible, like an old-time journalist be.”

3. Do the opposite: be as ridiculously, flagrantly un-factual as possible in your conversation. This is actually a lot of fun and quickly brings us back to the facts.

And as always, we may start this practice with our writing. Take the three steps above from conversation and write them, instead.

I would love to hear from you about your progress with talking about your “Untalkaboutables”. Please comment your thoughts, experiences with woo woo and/or applecarts and maybe you would benefit from watching  more on my YouTube channel, too.  This particular video is about the twisting, curvy road of transformation. Take a moment to watch this video and then subscribe over there as well.

 

 

 Facebooktwitterpinterest

Still Here, and That’s Just Fine…. Shifting the Fear Narrative

by

Today I used a quote as a writing prompt, simply writing whatever flew off the ends of my fingertips in response.

I wrote this short essay in five minutes and maybe two more, to bring it to conclusion.

It was written in #5for5BrainDump style and I am thrilled to announce our next #5for5BrainDump session has been scheduled to begin June 18. Come back tomorrow for a link to the free sign up page. (Woeful mailing list issues).

Now, wisdom from Carolyn Myss, a different child-like version of me and a surprisingly… well, just me-me.

“Do you really want to look back on your life and see how wonderful it could have been had you not been afraid to live in?”
Caroline Myss

This quote hits me like a shocking slap to the face.

Ouch. Sting. I reach for my face – my heart shaped scar, the tears that want to pour out but stay continually stuck. Frozen.

I do not want to look back on my life and see fear everywhere.

I have stopped saying the word “want” as much as possible.

My aim is to look back and be satisfied, even with the fear-filled moments.

There is a little how do I describe her – a little contrarian Julie sitting on my right shoulder who wants to defend me. “Do you know what Julie has been through? She deserves to be afraid. She has earned a holy fear. Seriously, do you know her stories?”

I want to shush her, it’s embarrassing, and I remember Adam, my twice-time counselor saying something similar. “Give yourself a break, Julie” and I look back into my memory and say. “But Adam, I am still here. I am still here.”

I am thrilled to look back at my life in ten years and say. “This is that time when I transformed. This is the time when I chose differently.” (I wanted to say ‘finally’ and I controlled myself.)

All of the fear mongering experiences have served me, strangely, in adding a more compassionate side and gaining multitudes of life. I continually learn about self-forgiveness and compassion. I could have a PhD (at least) in patience.

I’m a grief expert, and my shortcomings – not wanting to create more strife or have confrontations or let go – these are areas I recognize and continue to work on.

When I look back at my life, I see purple. I smell lavender and juniper and surprisingly moist soil and last year’s leaves. I hear birds– familiar and not-so-much, pencils scratching on paper, and I see smiles slowly breaking across faces and eyes crinkling up. I see tears: of awe and bitter sadness.

A quiet voice inside just said. “and you did your best.”

That earlier contrarian Julie is in disagreement.

I am choosing to let go of the frustrated nihilist child and am willing to nod in agreement.  I’m willing to receive the assessment, “I did my best.”

Facebooktwitterpinterest

Oh, to Write a Decent Poem (and other Conundrums)

by

This is the place where the seemingly heavy business of rewriting one’s narrative and being immersed in the present moment via stream of consciousness, free flow writing a la #5for5BrainDump intersect. What follows is the actual writing I just completed in a spell of five minutes on May 16, 2018.

All I want to do is write a decent poem. That’s it right now.

I just want to write a decent poem. And nothing is flowing.

Emma keeps looking at my fingers moving. I am able to converse with her and stare into her sure-of-herself twenty-year-old eyes as I type.

It is a talent, I suppose, which doesn’t translate into anything significant (yet) I still have more than three minutes left on the timer to write which reminds me.

“There is never enough time” is a belief I sometimes carry – oh, be real, I often carry, in the space between what I want and what I tell myself, over and over again, is unreachable.

My Pollyanna tendencies try to hush my inner pessimist who I also don’t let show very often. She is, instead cloaked in the darkness.

Don’t want to be blamed for bringing the energy down, so I just keep typing. I just keep typing and focusing and attempting to focus.

This morning I got some good intentional time stretching practice when I cleared up Monday’s whirlwind with startling efficiency and didn’t waste my time being angry at the unchangeable stuff I have no control over. Instead I got down to business and sorted what could be sorted and trashed what belonged in the trash and checked off the to-do’s with efficiency that would have made my once fifty-two-year-old mother smile.

“There is enough time, always.” The real-me says.

I’m writing, right? It may not be brilliant as is (and maybe someday in the future I will see it as so.)

The timer sounds and as I re-read what I wrote, I feel the unmistakeable lump of a teen-aged complexion. Fabulous. 

Julie Jordan Scott inspires people to experience artistic rebirth via #5for5BrainDump, livestream broadcasts, creativity playshops, books, performances and simply being herself out in the world.  She is a writer, creative life coach, speaker, performance poet, Mommy-extraordinaire and mixed media artist whose Writing Camps and Writing Playgrounds permanently transform people’s creative lives. Watch for the announcement of new programs coming in soon!

To contact Julie to schedule a Writing or Creative Life Coaching Session or to request she speak at your next event, call or text her at 661.444.2735.Facebooktwitterpinterest

Tell Your Stories: The World is Waiting…..

by

This was originally written as a #5for5BrainDump style piece of writing. As often happens when we allow free flow to have its way, some powerful words flooded through. I did not edit so please excuse grammatical and spelling errors. Around here we stand by “process is the new perfection.” (polishing comes, later).

I was feeling nervous and overwhelmed by the process of re-orientation after a whirlwind out-of-town trip. Writing centered me.

Timer set and…. the writing begins.

I could so easily get overwhelmed and I am not going to. I am staying present. I am writing. I am remembering. I am writing as I am remembering and staying present.

This is where I find the gold dust and the stories that are most important to be told find their way to the forefront and because I am taking a mere five minutes to write, the words find their way through my fingers onto the page and I grow in trust.

Right here, right now and you are witnessing it.

The world is waiting for your stories. Right now in Paducah, Poughkeepsie and Paris there are women sitting at their computers feeling slightly asleep and your exact story is the light they have been looking for even though neither of you know it.

Last week my new friend Belen said to me, “Whenever I talk to a person who is down I think, ‘I need to introduce this person to Julie. Julie would make this person feel better…. Because every time I am with you I feel better.”

This was like a symphony playing in my ears personally for me. Belen was just speaking from her heart and she gave me such a gift in reflecting back to me what my stories have created for her. Feeling better. Me, showing up, telling my stories via a writing workshop and paving the way for her to tell her stories first on the page and then… beyond – makes her feel better, makes her world better and echoes out… everywhere she goes because….

I took the time out to tell my story. I got vulnerable and offered myself via a writing workshop. Why? Because I knew someone out there was calling me. In that case, it was someone named Belen. Next, it may be someone named… YOU who is writing or speaking or livestreaming or blogging… for someone specific to you that you don’t even know yet.

The world is waiting for you. Take action. 5 minutes. That’s all it takes. 5 minutes + you = miracles.

And the timer goes off and I sign off….

Julie Jordan Scott inspires people to experience artistic rebirth via #5for5BrainDump, livestream broadcasts, creativity playshops, books, performances and simply being herself out in the world.  She is a writer, creative life coach, speaker, performance poet, Mommy-extraordinaire and mixed media artist whose Writing Camps and Writing Playgrounds permanently transform people’s creative lives. Watch for the announcement of new programs coming in soon!

To contact Julie to schedule a Writing or Creative Life Coaching Session or to request she speak at your next event, call or text her at 661.444.2735.Facebooktwitterpinterest