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Creative Life Midwife

Inspiring Artistic Rebirth

How to Use “The Monster” Storytelling Archetype to Market Your Product or Service

October 20, 2018 by jjscreativelifemidwife

“The Monster” archetype is summarized as those times when “bad” or uncontrollable energy or happenstance appears which you (or in marketing, your client or customer or character in your ad campaign) eventually rise above, victoriously.


This is an archetype easily used by healing artists, storytellers – anyone who provides a product or service that makes someone feel better about some experience or circumstance.


In these cases I consider my cancer journey, my client’s experience of grief, perhaps the movie “Jaws” or I think about Julie Andrews losing her ability to sing.


I wrote for two consecutive 5 minute brain dumps today writing to the prompt of “monsters” which became “These are the topics I have never wanted to talk about.”


What you see next is simply stream of consciousness. No editing or foresight. In using this approach, I was able to tune into my own process AND glean insights my clients/customers/students may relate to as well.

Follow along with me now as I wrote to this prompt:


It hurts too much to open the door, which is why we keep the door shut and refuse to open it.


It is why the word “cancer” is whispered and we turn our heads from the mirror when we see our scars or an obstruction that blocks us from seeing what we would rather see. Even with that, we can’t stop watching the tragedy – the airplanes flying into the twin towers – is on replay in our mind’s eye, the most horrific images from wartime (I am seeing a few in my mind as I write) the heart stopping stories I look forward to watching each week on Law and Order, SVU.


Yesterday I spoke on the phone to a personification of “The Monsters” in my life. A person whose presence in my life initiated an episode of abandonment in my life I rarely address.


It was interesting because for the first time since that episode, I wasn’t overly troubled by the conversation. I still haven’t come to a conclusion about where I will take the conversation or what I will do with it, but it seems that particular chapter has lost some of its power as distance and time often does.


(It actually stirs me to think of lines of poetry in my head, oddly or not.)
The monster archetype and rising above it is a story of healing, a story of proclaiming victory – a definitive overcoming of the monster, not the surprise “this isn’t really over” almost to the ending scenario but the true ending.


I might have proclaimed victory from melanoma, but the scar on my face troubled me a lot in the year afterwards so much so, I had a second surgery to make it not so pronounced.


My face still hurts in very cool temperatures and I notice that as I age, it takes on different nuances.


I suppose overcoming that monster is more like making peace with its presence on my face. I actually think my scar is cool much of the time.
People look at it in a sort of awe when they notice it is shaped like a heart. Other times they make up stories that I was attacked by a knife wielding… lover of love to leave a heart shape? I don’t know what they think when they think that but when I say it came thanks to melanoma people look relieved that I wasn’t attacked by a fellow human, instead I was attacked by a disease.


I stop typing momentarily. I think about the real monsters in my life, the ones that stay in the closet and remain untalkaboutable: the fear of being abandoned and alone. (My stress cough showed up as I typed that.)
The fear of my children having unsurmountable problems.
The fear of being disliked by people I treasure the most.


Some of these fears have already been realized and I have survived.


I am literally laughing and coughing, coughing and laughing because as I continue writing and continue to “speak my truth” through writing it on the page in spite of the coughing that attempts to choke me into silence, I am beating the monster one slug at a time.


#End Writing –


And to layer this over my Core Message: Express Yourself Freely, On Purpose to Leave the World Better than How You Found It….

The fact I wrote and laughed as I coughed and my stress cough has been a huge barrier for expression… I believe I am onto a victory of one of my biggest battles.


THAT FEELS PRICELESS!


Stand by to see how this is morphed into a marketing message and marketing story, to be used and told repeatedly.

Julie Jordan Scott (the one who wrote this blog post) says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.

The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation.  Click here to complete the request form now.  

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Filed Under: Business Artistry, Creative Adventures, Creative Process, End Writer's Block, Rewriting the Narrative, Storytelling, Writing Prompt Tagged With: Marketing for Creative Entrepreneurs, Marketing Plan, One Page Marketing Plan for Creatives, Storytelling for Business, Storytelling for Creative Entrepreneurs

Story Archetypes + One Page Marketing Plan = Fun & Successful Creative Business

October 16, 2018 by jjscreativelifemidwife

Now comes a really fun part – combining storytelling archetypes with our marketing plan. The very first step is to determine how  to approach Story Telling Archetypes from a marketing perspective:

  1. Think about the problem your business solves for your people (tribe, community, neighborhood, end user, students, ideal clients, perfect reader, etc.)
  2. Consider which of these stories sounds closest to your people who are attracted to use your product or service and show up without you expending any effort beyond doing what you do naturally because you love it.
We will use story archetypes in combination with our One Page Marketing Plan for Creative Businesses to Bring Your Business Success to life.

The 9 Story Archetypes we will focus upon are:

  1. Overcoming the Monster – “Bad” uncontrollable energy or happenstance which you rise above. This is an archetype easily used by healing artists, “Jaws”. I think about my cancer journey.
  2. Rags to Riches –” Woo hoo I made it big and made a lot of money!” Prosperity Coaches, Job Coaches, Artists who had a big show and got lots of bookings…
  3. The Quest – Long, arduous twisty turning road to success. I can related to this one in my personal life. Lifetime movies with multiple “issues” to overcome.
  4. Voyage and Return – Alice in Wonderland is a classical fiction journey. For you and your ideal client it may be a metaphorical or daily journey.
  5. Comedy – Look to Shakespeare (tough to do it well, though not impossible) Come to think of it, my ridiculous Korn Music Video story could be a comedy on a “Just do it” theme.
  6. Tragedy – Easily emotional tug and be careful not to overdue (Ask yourself, Does this fit a quest instead?)
  7. Rebirth – Coming back from a space of death, coma, etc. Rising above challenge or not great experience
  8. Mystery – the Unknown/discovering. Many spiritual stories fit in this category.
  9. Rebellion Against “The One” ß big business, the boss, the government, authority: great for entrepreneurs who leave corporate America.

Julie Jordan Scott says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.

The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation.  Click here to complete the request form now.  

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Filed Under: Business Artistry, Creative Adventures, Creative Process, Storytelling Tagged With: Creative Entrepreneurs, Marketing for Creative Entrepreneurs, One Page Marketing Plan for Creatives, Storytelling Archetypes, Storytelling for Business, Storytelling for Creative Entrepreneurs

Have a Blast with Marketing Using Business Storytelling

October 9, 2018 by jjscreativelifemidwife

Day 8 – For the next phase – throughout this week – we are going to focus on two parallel pieces of Marketing Your Creative Business (and having a great time doing it.)

How does a single sheet, one page marketing plan AND a simple format for telling your business/product story sound to you?

  • I get excited at the thoght! 

Some of may feel uncomfortable when you hear me say “writing and visual storytelling” and others of you will feel a sense of anticipation because it sounds so cool!

Here is what I am going to do for you –  for all of us. We are going to start with a big picture and then every day, deconstruct it and rebuild it alongside you.

Please trust me with this – because I believe so strongly in making this fun!

This is a simple, succinct, easy to master form of business storytelling. 

I  even created a simple worksheet for you to use as you create your simplest story. When you finish reading and watching the video, there is a link to download the free worksheet. 

At first it may not look like a marketing strategy and if you bear with me for these next few moments and simultaneously open your mind I guarantee you will get it.

In its original form (though it was in Latin when Julius Caesar made it famous: I came. I saw. I conquered.

 “Veni. Vidi. Vici.”

For a realtor, her simple story might be: “I list. I show. I sell.”

For a crochet artist: “I choose the funkiest yarn. I crochet with great love. After purchasing (and becoming a collector) will now have a smile every time you enter your (bedroom, den, office).”

For a writer: “I plan. I write. I complete with great joy!” (and for the end user or reader: “I open the book, I complete with great joy, my life is changed positively forever!”

For a hairstylist: “I mix and weave vibrant color combinations. You experience relaxing self-care. You leave my salon gorgeous and ready to celebrate yourself.”

See how simple this is?

Instantly you have a marketing story you may tell over and over and over with a variety of different sequences.

The template is the same.

In the beginning. There was then intentional action. Incredible results (emotional, feeling, measurable, experiential) follow naturally and with ease.

“Veni. Vidi. Vici.”

Keep your eye open for this in advertising, in movies, in sitcoms and videos, and in greeting cards.

Before. During Action/Process. Results!

Now: Sign up to receive your easy worksheet. You too will be telling your story and marketing your creative business with glee when you do!

Tomorrow we will introduce the One Page Marketing Plan – and will continue with storytelling practice on alternating days.

Julie JordanScott is a CreativeLife Coach and multi-creative known for her high energy, inspirational and simple to apply methods for writers and artists to bring more success into their small businesses and creative projects. To request your free transformational creative life coaching session, please make your request here now.

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Filed Under: Business Artistry, Creative Adventures, Creative Process, Storytelling Tagged With: Marketing for Creative Entrepreneurs, Simple Storytelling Success in Business, Storytelling for Business, Storytelling for Creative Entrepreneurs

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