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Creative Life Midwife

Inspiring Artistic Rebirth

How to Use “The Monster” Storytelling Archetype to Market Your Product or Service

October 20, 2018 by jjscreativelifemidwife

“The Monster” archetype is summarized as those times when “bad” or uncontrollable energy or happenstance appears which you (or in marketing, your client or customer or character in your ad campaign) eventually rise above, victoriously.


This is an archetype easily used by healing artists, storytellers – anyone who provides a product or service that makes someone feel better about some experience or circumstance.


In these cases I consider my cancer journey, my client’s experience of grief, perhaps the movie “Jaws” or I think about Julie Andrews losing her ability to sing.


I wrote for two consecutive 5 minute brain dumps today writing to the prompt of “monsters” which became “These are the topics I have never wanted to talk about.”


What you see next is simply stream of consciousness. No editing or foresight. In using this approach, I was able to tune into my own process AND glean insights my clients/customers/students may relate to as well.

Follow along with me now as I wrote to this prompt:


It hurts too much to open the door, which is why we keep the door shut and refuse to open it.


It is why the word “cancer” is whispered and we turn our heads from the mirror when we see our scars or an obstruction that blocks us from seeing what we would rather see. Even with that, we can’t stop watching the tragedy – the airplanes flying into the twin towers – is on replay in our mind’s eye, the most horrific images from wartime (I am seeing a few in my mind as I write) the heart stopping stories I look forward to watching each week on Law and Order, SVU.


Yesterday I spoke on the phone to a personification of “The Monsters” in my life. A person whose presence in my life initiated an episode of abandonment in my life I rarely address.


It was interesting because for the first time since that episode, I wasn’t overly troubled by the conversation. I still haven’t come to a conclusion about where I will take the conversation or what I will do with it, but it seems that particular chapter has lost some of its power as distance and time often does.


(It actually stirs me to think of lines of poetry in my head, oddly or not.)
The monster archetype and rising above it is a story of healing, a story of proclaiming victory – a definitive overcoming of the monster, not the surprise “this isn’t really over” almost to the ending scenario but the true ending.


I might have proclaimed victory from melanoma, but the scar on my face troubled me a lot in the year afterwards so much so, I had a second surgery to make it not so pronounced.


My face still hurts in very cool temperatures and I notice that as I age, it takes on different nuances.


I suppose overcoming that monster is more like making peace with its presence on my face. I actually think my scar is cool much of the time.
People look at it in a sort of awe when they notice it is shaped like a heart. Other times they make up stories that I was attacked by a knife wielding… lover of love to leave a heart shape? I don’t know what they think when they think that but when I say it came thanks to melanoma people look relieved that I wasn’t attacked by a fellow human, instead I was attacked by a disease.


I stop typing momentarily. I think about the real monsters in my life, the ones that stay in the closet and remain untalkaboutable: the fear of being abandoned and alone. (My stress cough showed up as I typed that.)
The fear of my children having unsurmountable problems.
The fear of being disliked by people I treasure the most.


Some of these fears have already been realized and I have survived.


I am literally laughing and coughing, coughing and laughing because as I continue writing and continue to “speak my truth” through writing it on the page in spite of the coughing that attempts to choke me into silence, I am beating the monster one slug at a time.


#End Writing –


And to layer this over my Core Message: Express Yourself Freely, On Purpose to Leave the World Better than How You Found It….

The fact I wrote and laughed as I coughed and my stress cough has been a huge barrier for expression… I believe I am onto a victory of one of my biggest battles.


THAT FEELS PRICELESS!


Stand by to see how this is morphed into a marketing message and marketing story, to be used and told repeatedly.

Julie Jordan Scott (the one who wrote this blog post) says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.

The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation.  Click here to complete the request form now.  

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Filed Under: Business Artistry, Creative Adventures, Creative Process, End Writer's Block, Rewriting the Narrative, Storytelling, Writing Prompt Tagged With: Marketing for Creative Entrepreneurs, Marketing Plan, One Page Marketing Plan for Creatives, Storytelling for Business, Storytelling for Creative Entrepreneurs

Let’s Start: One Page Marketing Plan for Creatives

October 10, 2018 by jjscreativelifemidwife

Yes: we will be creating a one page marketing plan made up of 9  blocks. Each block will contain information about a specific aspect of marketing.

The image  that resonates for me is  “Quilt Squares” because I love storytelling quilts and yes,  both quilting and storytelling are feminine art forms.  Marketing for Creatives seems like a perfect fit with this as the framework.

This distinctive one page marketing plan will be called something like “Marketing Story Quilt “ because that feels so much better than “One Page Marketing Plan” which may be the eventual subtitle.

This is how the creative process works for me and perhaps for you, too.

We creatives don’t often go down a straight linear path with our business building and marketing. This is why it is so much easier for us to sit down with a piece of watercolor paper folded into nine rectangles then it is to copy a print out with 9 blocks of straight lines all in a row.


We would rather  paint or write on water color paper or  doodle on and perhaps eventually collage on and who knows what else we do before we come to some semblance of “oh, yeah – these ideas and this combination feels right”.

We don’t just make a list and call it done,  we feel better when we  make our marketing plan as unique as we are, like a big party or ritual or celebration.

Now that we recognize a marketing plan/storytelling quilt is a dynamic work-in-progress, stay with me as I tell you the 9 themes are will be sharing during the next two weeks, intermittently with the other content of this 31 Days of Marketing Success for Creatives:

  1. Who are your people? (Target Market, Ideal Client, Reader, Tribe, Community

2.   Core Marketing Message & Ongoing Marketing Conversations

3.  What Methods Will I Use to Convey My Messages & Have Conversations?

4.  How will I document my messages, conversations and key connections?

5. What will I do to further our relationship?

6.  Methods for the exchange be made from “friendly” to “trusted customer/client”

7. What are my people’s most desired experience & how shall I deliver this?

8.   Collaborative Partnership and Ongoing Relationship Development

9. Perfecting the “Who Do You Know Who?” Throughout the Process

If you missed our other blog posts, here is a listing for you. Before you leave, please take a moment to follow me on social media (links are above) and take advantage of the free resources I’m offering as we go along on this particular adventure.

Day 1: Have Fun While Marketing? 

Day 2: The Seeds of Your Marketing Success

Day 3: One Step at a Time

Day 4: The Most Important Question

Day 5: Beginner’s Mind

Day 8: Storytelling and Marketing 

Julie Jordan Scott says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.

The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation.  Click here to complete the request form now.  

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Filed Under: Business Artistry, Creative Adventures, Creative Life Coaching, Storytelling Tagged With: Marketing for Creative Entrepreneurs, Marketing Fun, Marketing Plan, One Page Marketing Plan for Creatives

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How to Use Your Text & Other “Throwaway Writing” to Make All Your Writing Easier.

Trust in Creativity: Start with What’s Wrong

Self-Forgiveness: Often Forgotten, Always Worthwhile.

Beliefs: Review and Revise is it time? A clock face that needs revision with a bridge in the background.

Your Beliefs: Foundations of Your Creative Path to Peace

Introduction to “The Creative Path to Peace”

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