Now comes a really fun part – combining storytelling archetypes with our marketing plan. The very first step is to determine how to approach Story Telling Archetypes from a marketing perspective:
- Think about the problem your business solves for your people (tribe, community, neighborhood, end user, students, ideal clients, perfect reader, etc.)
- Consider which of these stories sounds closest to your people who are attracted to use your product or service and show up without you expending any effort beyond doing what you do naturally because you love it.
The 9 Story Archetypes we will focus upon are:
- Overcoming the Monster – “Bad” uncontrollable energy or happenstance which you rise above. This is an archetype easily used by healing artists, “Jaws”. I think about my cancer journey.
- Rags to Riches –” Woo hoo I made it big and made a lot of money!” Prosperity Coaches, Job Coaches, Artists who had a big show and got lots of bookings…
- The Quest – Long, arduous twisty turning road to success. I can related to this one in my personal life. Lifetime movies with multiple “issues” to overcome.
- Voyage and Return – Alice in Wonderland is a classical fiction journey. For you and your ideal client it may be a metaphorical or daily journey.
- Comedy – Look to Shakespeare (tough to do it well, though not impossible) Come to think of it, my ridiculous Korn Music Video story could be a comedy on a “Just do it” theme.
- Tragedy – Easily emotional tug and be careful not to overdue (Ask yourself, Does this fit a quest instead?)
- Rebirth – Coming back from a space of death, coma, etc. Rising above challenge or not great experience
- Mystery – the Unknown/discovering. Many spiritual stories fit in this category.
- Rebellion Against “The One” ß big business, the boss, the government, authority: great for entrepreneurs who leave corporate America.
Julie Jordan Scott says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.
The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation. Click here to complete the request form now.
