Archives for October 2018

What single significant question will help you achieve marketing results?

October 5, 2018 by jjscreativelifemidwife

What is the single most important question an entrepreneur starting with a fresh marketing plan ought to practice asking?

What is the single most important question to ask potential clients when you start marketing your creative business? It is so simple - and signicant.

It is such a simple question. Itmay be used in a variety of circumstances and is not intimidating at all – especially when practiced regularly and in general conversation.

Are you ready?

The question is…

"Who do you know who...?" creates associations, opens infinite possibilities, paves the way for collaboration and invitation.

“Who do you know who…..”
or marketing my work I might say, “Who do you know who loves books,” “who enjoys making art with books” “who enjoys journaling” “who might be interested in doing a journaling challenge next month” “who might enjoy meeting more creatives in town for networking and fun”?

“Who do you know who…..” consider the sorts of “who”s you are looking for in your business and then, start asking.

Who doesn't want to feel valued? Who doesn't want to be seen as an expert? Affirm others by acknowledging their depth of experience.

Does your heart start fluttering when you think about asking people… for any sort of anything, even something as innocuous as “Who do you know who enjoys going to Amestoy’s?”

Our question invites people to collaborate: it encourages people to reach into themselves and back out to you AND it encourages a continued mutually beneficial relationship.

When we ask people for their opinions we are actually giving them a huge jolt of positivity. We are instantly making them an expert. We are saying, “Your opinion is valuable to me!” and “I noticed your expertise and I would enjoy talking to you more about (whatever it is we are both interested in.)

“Who do you know who…” opens you to more abundance through a very basic relationship marketing technique.

Your question brings so much more than it looks like at the outset. Mindful use of "Who do you know who..." opens abundance in immeasurable ways.

Who will you try it with first?

Julie Jordan Scott says: This is what I crave for you: soulful creativity, aliveness in your passionate productivity, and a deeper sense of knowing how you belong in the world so that together we will be able to create a context for the rest of your life via your next book or your next workshop or simply your next day, week, month or year.

The people who named me “Creative Life Midwife” found words and paint and laughter and flexed their courage muscles on the way to a deeper satisfaction in their daily lives via new blogs, books, webinars and friendships – just to name a few. Contact me now for your complimentary Transformational coaching conversation. Click here to complete the request form now.

Marketing Your Creative Business: One Step at a Time

October 4, 2018 by jjscreativelifemidwife

Before we continue with our next conversation about effectively marketing your creative small business while having a great time, let’s pause to look at a possible process a creative entrepreneur may go through on the way to solopreneur success:

– Marianne makes a product

– She is so happy, rejoicing “This is so great, this is so fun!”

– Realization: Marianne (and you as well) asks, “Now, how do you create a long line of people who want to get what I’ve got and be financially sustainable for the long haul?”

– Next realization, “Oh, and I also have the honor and privilege of being both maker and marketer and PR person and the many other tasks that are a part of running a small, creative home based business… (through the ups and downs and in-betweens.)

We’re taking what is often called an “inside-out” approach here.

Yesterday, we talked about purpose and passion – which are internal “being” aspects of creating our marketing and business success.

The other side of the BEING is the action we take as a result of our being.

Barbara Walters reminds us, “One may walk over the highest mountain one step at a time.”

Today, our task is to be sure we stay in alignment with our purpose and passion while we simultaneously begin to take steps into our marketing success.

This isn’t a microwave making popcorn, this is like our raspberry teabag, slowly steeping and changing clear water into a glorious shade of crimson while we watch it happen and taste for the exact flavor that makes our hearts respond.

One way of taking this on is to read the prompts through jotting notes and getting the feel for where you are going and then re-visiting them after a few days and doing a more thorough job with the prompts, deepening them – yes, like the tea.

1. Look over your notes from yesterday’s exercise. If this is your first time here, yesterday’s exercise may be found at this link.

2. Consider the places and spaces you enjoy hanging out and spending your time. Are the people you listed from yesterday there, too?

3. Practice saying this phrase, perhaps slightly different but with the same meaning, “Do you know anyone who would be interested in….” (don’t mention your business at this point. It is one step at a time, one phrase at a time, one little step at a time.

4. If you are feeling at all icky from only saying “Do you know anyone who would be interested in…” it is time to investigate your relationship with what it means market a product. You could, after all, be saying. “Do you know anyone who would be interested in staying in an empty villa at the beach next weekend?”

5. My bet is what you’re up to is as interesting and in the long run, has more of a positive spin than the weekend at the beach. Sometimes when I get my blood pressure taken, I actually picture the beach. Perhaps for you, when you think about marketing or sales, do the same thing.

6. Follow up and take action on yesterday’s prompts – remember?

• Who did you want to reach with your message when you first started your business? Action Step: Circle three specific names or classifications of people you will reach out to next about your offerings.

• What was it that excited you specifically about your message and the people you would reach? Action Step: Take five minutes to close your eyes and remember what excited you. Remember an incident that reinforces this positive association.

• What story(ies) do you have about your business that move your emotions when you tell them? Action Step: This is the “what happened next” phased after the positive association – now, what happened next, as a result of the positive aspects of your business.

7. Applaud yourself for taking aligned action and getting additionally clear on where your plan is taking you AND ACTING in that direction If you have questions or would like to schedule a transformational coaching session so we might discuss any or all of these steps, please click here to go to the request page on the website.

With Passionate Gratitude,

Julie JordanScott
PS – Leave me a comment if you have ideas or thoughts or anything at all… and follow me on my social media accounts listed above, too, so we may connect in any of the places you are most likely to hang out! Let’s make your creative small business a rousing success in the weeks and months ahead. You deserve it!

Let’s Have Fun with the Seed of Your Marketing Success

October 3, 2018 by jjscreativelifemidwife

The foundation of your Creative Business Marketing contains the same seed that urged you to start your creative business.

For many of us, the starting point is passion. For me, the passion that stirred me was writing. I’ve ben revisiting one of the most influential books I have read for creatives, “Letters to a Young Poet” by Rainer Rilke. There is literally gold dust on every page.

When you read this quote, I request one slight shift – if you are not a writer, I urge you to exchange the word “write” with whatever you create in your business. The original looks like this “Search for the reason that bids you to write; find out whether it is spreading out its roots in the deepest places of your heart.” Now for you it may read like this: “Search for the reason that bids you to sew…” or “Search for the reason that bids you to sing…” or “Search for the reason that bids you to give talks to elementary school groups…”

Herein lies your personal business gold: not that you “have to” write a book to as a business card; not that you “must” have those branding colors just right to make money on Instagram; not that “without working 20 hours a day on my crochet projects I won’t be a success”.

I’m not talking about that and I am NOT talking about what some people call “Your Why”.

I’m asking you to look deeper.

I’m asking you to go beyond what you’ve done in the past and seek the call of your heart to this business – your purpose, your mission, your vision – and use that purpose to set your marketing aim.

Your aim, sometimes called a goal, is setting your “abundance in motion.”

Your purpose – with your passion as the fuel – sets your abundance in motion for your sustainable, successful creative business.

So – with that in mind – your task today is to remember back when you had this inkling of an idea. You may start the process with free flow writing and journaling your responses to these questions. Take only up to five minutes at first to get your process moving.

Who did you want to reach with your message when you first started your business?

What was it that excited you specifically about your message and the people you would reach?

What story(ies) do you have about your business that move your emotions when you tell them?

So this is our starting point: Your passion stirs your purpose. Noticing when and how and what stirs your passion will take you one step closer to the overall aim of your work and from there, your most effective marketing will be borne.

Julie JordanScott is a Creative Life Coach who loves challenging herself and those she works with to continually seek new methods of inspiration, to allow oneself to be delighted and surprised and to wake up, nurture, encourage and grow your inner artist, genius, explorer and best self daily.

Julie JordanScott is a CreativeLife Coach and multi-creative known for her high energy, inspirational and simple to apply methods for writers and artists to bring more success into their small businesses and creative projects. To request your free transformational creative life coaching session, please make your request here now.

Have Fun While Marketing?

October 1, 2018 by jjscreativelifemidwife

We creative business owners and solopreneurs have the dream life, right?

We’re creating a product or service that delights us and inspires others and we have the joy of bringing our products and services to market and we also – have the joy of marketing said product or service in order to make our efforts sustain us financially, emotionally and… in whatever way our vision carries us.

Many of us, myself included, get so excited in the making, we forget the significance of the marketing in bringing us the freedom we seek as creative entrepreneurs.

Our aim for this series is to combine the fun of making – creating visual or healing art and more – with financial abundance through making marketing another aspect of our creativity in a way that excites, delights and expands our hearts almost as much as our crafting, writing, sculpting, performing or… fill in your blank here… does.

I will come to you for the next 30 days with a short video and a blog post with suggestions, techniques, questions and exercises for you to playfully experiment with as you create your own marketing plans and campaigns. With the holidays right around the corner, doesn’t your bottom line – and your future success – deserve some passionate focus on your marketing efforts?

I’m so exciting to come alongside you as we see your business thrive – through creative marketing adventures to match your uniquely you making.

The list of each daily post will be below my PS – Visit as you may – lots of valuable information is here for you to insure your marketing success as a creative entrepreneur.

With Passionate Gratitude,

Julie JordanScott

If you missed our other blog posts, here is a listing for you. Before you leave, please take a moment to follow me on social media (links are above) and take advantage of the free resources I’m offering as we go along on this particular adventure.

Day 2: The Seeds of Your Marketing Success

Day 3: One Step at a Time

Day 4: The Most Important Question

Day 5: Beginner’s Mind

Day 8: Storytelling and Marketing

PS – Leave me a comment if you have ideas or thoughts or anything at all… and follow me on my social media accounts listed above, too, so we may connect in any of the places you are most likely to hang out! Let’s make your creative small business a rousing success in the weeks and months ahead. You deserve it!