The foundation of your Creative Business Marketing contains the same seed that urged you to start your creative business.
For many of us, the starting point is passion. For me, the passion that stirred me was writing. I’ve ben revisiting one of the most influential books I have read for creatives, “Letters to a Young Poet” by Rainer Rilke. There is literally gold dust on every page.
When you read this quote, I request one slight shift – if you are not a writer, I urge you to exchange the word “write” with whatever you create in your business. The original looks like this “Search for the reason that bids you to write; find out whether it is spreading out its roots in the deepest places of your heart.” Now for you it may read like this: “Search for the reason that bids you to sew…” or “Search for the reason that bids you to sing…” or “Search for the reason that bids you to give talks to elementary school groups…”
Herein lies your personal business gold: not that you “have to” write a book to as a business card; not that you “must” have those branding colors just right to make money on Instagram; not that “without working 20 hours a day on my crochet projects I won’t be a success”.
I’m not talking about that and I am NOT talking about what some people call “Your Why”.
I’m asking you to look deeper.
I’m asking you to go beyond what you’ve done in the past and seek the call of your heart to this business – your purpose, your mission, your vision – and use that purpose to set your marketing aim.
Your aim, sometimes called a goal, is setting your “abundance in motion.”
Your purpose – with your passion as the fuel – sets your abundance in motion for your sustainable, successful creative business.
So – with that in mind – your task today is to remember back when you had this inkling of an idea. You may start the process with free flow writing and journaling your responses to these questions. Take only up to five minutes at first to get your process moving.
- Who did you want to reach with your message when you first started your business?
- What was it that excited you specifically about your message and the people you would reach?
- What story(ies) do you have about your business that move your emotions when you tell them?
So this is our starting point: Your passion stirs your purpose. Noticing when and how and what stirs your passion will take you one step closer to the overall aim of your work and from there, your most effective marketing will be borne.
Julie JordanScott is a CreativeLife Coach and multi-creative known for her high energy, inspirational and simple to apply methods for writers and artists to bring more success into their small businesses and creative projects. To request your free transformational creative life coaching session, please make your request here now.